Ballograf
In this project we got the task to discover and understand the company Ballografs needs and problems with the focus on their profile costumers. With the discovered insights we were asked to create a design concept that meet and solve our targeted groups needs.
A quick brief
“With our design we wanted to create an easier process from order to delivery. Our design focused on the oppurtunities to solve the problems around lack of information on the website, difficulties around communication from company to costumer, making it easier for the costumer to place their order and last but not least focus a bit more on marketing on the website.”
Responsibilities
Group project of 5:
UX-researcher, UI-designer, UX-designer and presenter/pitcher and alternately facilitator
Time
16 days
The process
Hypothetically based CJMs
We started the project to individually make a hypothetically based costumer journey map to easier pinpoint where we thought that the problems would end up being and in that way we could easier form our interview and survey questions.
Interviews and survey
We now focused on gathering all the information we needed from interviews with profile costumers, resellers of Ballograf pens and Ballograf themselves. These were all semistructured. We wanted to get interviews from all of those perspectives to get as much information around Ballograf as we could. And in that way get the full picture of the situation. We also created a survey that were only focusing on the profile costumers point of view.
5 interviews with a reseller
3 interviews with
profile costumer
1 interview with Ballograf
16 survey answers
Affinity diagrams
After we had completed all of our 8 interviews we started to all individually make affinity diagrams to see if we could find some common or distinctive trends among them all. We made three different diagrams, one for the resellers, one for the profile end costumers and one for Ballograf. We found out that there were a lot of common understandings which gave us a bigger picture of it all.
A visit to the factory
In this part of our process I got the oppurtunity to visit the factory in Filipstad and of course I took it! I called the chief of the factory which told me he would be happy to show me everything. This was an amazing opportunity for us to get the last parts of information about the whole company which could help us a lot. I went over there and held an interview and observations study that ended up answering a lot of our last questions we had about Ballograf.
A 3 day design sprint and a cost proposal
To get the most out of our ideation process we proceeded with doing a 3 day long design sprint. Within 3 days it was clear for us what we wanted to develop and we were going from brainstorming around concepts to sketching and ended up with finishing our pixel perfect prototypes together in figma. We also decided to try go get a cost proposal of what our design would cost for Ballograf to develop. This was made from interviews with web developers.
Day 1 Long term goals -Sprint questions -How might we -Dotvoting -Pick a target
Day 2 Lightning demos -Divide or swarm -Crazy 8
Day 3 Solution sketch -Sticky decision -Divide winners -Storyboard -Discussions
Results and learnings
I am pleased with the outcome and what we managed to create in these 6 weeks, but we are aware of the flaws. We know that our “How might we” got a little bit too big and that resulted in a concept that was a bit hard to grasp. And also not that realistic for Ballograf to develop because of the costs and the volume of work it would take to do so.
Our teamwork was great from start to finish and we worked a lot with open communication which resulted in good discussions and no conflicts. I am very proud of our work and what became of it.
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